Tag Archives: dark humour

Tastes like a dry sense of humour

Asahi (dry) beer is marketed in Australia as possessing karakuchi flavours, etc.  Presumably this is done with the intention of implying a taste too complex and/ or mysterious to describe in English.  

karakuchi! san
slick marketing speak for beer
a droll argument

I can’t vouch for the accuracy of the translation, but check out the other suggested meanings for karakuchi at wordhippo.